Of all the stunts new acts have pulled to get their music heard, blasting it from a convoy of ice cream vans has got to be a first. This NYC-based duo dreamed it up after meeting in a West Hollywood hotel, when Lo (who was already running an ice cream van business) and Ben decided to combine her industry savvy with his desire to be in a band.

Inspired by boy/girl riot grrrl icons Huggy Bear, the cute-looking couple named themselves Hearts Revolution and started making music for the Hearts Challenger frozen treat-filled fleet to play at various locations around LA and New York. The vans would stop off outside skate-parks, art galleries, raves and clubs to dish out sweets, chocolate, toys, mixtapes, vinyl, T-shirts, totes and badges to intrigued passers-by.

Learn more about booking a Hearts Revolution vehicle at the band’s MySpace, where you can also listen to the frenzied, electro pop creations that prove there’s much more to them than clever motorised marketing and hip visuals. In the mean time, watch the video for Choose Your Own Adventure: