Obviously I didn’t wake up this morning and think, "Right, I’m going to out myself on Lipster as a fan of ELO, purveyors of bombastic 70s super pop". No. For that would be madness. Obviously ELO were an abomination, the sort of thing Jeremy Clarkson likes to put his tapered-jeaned feet down to when driving his latest bloke-u-tron. Obviously I hate them. I NEVER dance about to them when doing the washing up. I NEVER grin when they come on my pod. Because they’re not on my pod. Obviously.

However. They have had an undeniable influence on the world of wonky pop in recent years, with the likes of The Feeling (nice M&S campaign, shame about the band) and The Hoosiers (*shudder*) taking a rather greedy approach to melody. Take That’s Shine took it to the nth degree, with a tune even more massive than its creator Gary Barlow. Subtle it is not.

Which brings me neatly to Esser, a young fellow from London who’s recent single I Love You calls to mind the bigness of bad 70s pop and yet, at the same time, the heady brew of electro and lo-fi shonky musical artfulness which characterises the best of pop’s modern sweetie jar. For ones, it’s got a hefty synth-piano hook which plonks along the whole song. For twos, it’s got some ace lyrics about "cold and tainted syllables". And for threes, he used to drum with Ladyfuzz, which means he knows his beats. Signed to Merok - home to The Teenagers and Madonna T-shirt favourers Crystal Castles – he’s apparently mysteriously fond of the key of E, which if his output to date is anything to go by, is the key what makes you smile. Anyway. You can tell he is interesting from his picture, which shows him shortly after a spaghetti hoop bath. Perhaps he did this for charity. Perhaps he did this for his art. He looks sort of sad and vulnerable, doesn’t he readers? Perhaps we should buy his records.

Download I Love You here. We think it is legal.